The Cognex Corporation builds machine-vision systems. They create the hardware and software that allows machines to spot errors in the work of robots in various manufacturing processes. We have covered their reports twice before and found them to be playful and clever (see below for links).
In 2022, Cognex packs a lot of information into the two-sided colour supplement of their 77-page report. The colour supplement takes the form of a movie poster parodying the Star Trek franchise. The first side is the poster: a group image with minimal text. The text is devoted to providing captions and credits and a few teasers of the information to follow. It is laid out to mimic modern movie posters.
Side two is packed. On this, the designers provide a snapshot of the company and highlights of the financial year. The parody is artfully extended from the photography to the language of the report, using recognizable phrases from Star Trek and maintaining the comedy. On this side, photography is simple and effectively incorporated into a comic book format. Cognex is good at this—having the designers stretch a conceit smoothly.
This report was assembled by the same team that created the 2020 report and speaks to the high value of a firm partnership between client and creatives. It’s the sort of dream relationship we all hope for and makes for memorable work.
Here is our coverage of their 2017 and 2020 reports:
Back
